Premium strappage is more than quality making and materials. It’s how something looks, how long it lasts and how it makes you feel. An entire experience. A Sugar Free strap delivers that. With a focus on recycled materials, fashion remnants, eco packaging and superior build. These straps are designed to tick all your important boxes. Tick. Tick. Tick, tock.

Sugar Free straps are 22/22mm and 20/20mm so they fit any watches that are 22 or 20 mm between the lugs. The lengths are all the same, one size fits all, but if you have super tiny wrists we can punch extra holes.

Plainly said; if you don't think these are just the coolest watch straps you're not right in the noggin. If you don't think that this sweet sugar will improve your life we suggest you read our zine to fix your bad thoughts. Alternatively take a punt and...